NUS BBA 21 March 2016

Year Fours win joint third place at Ivey Scotiabank International Case Competition

Congrats to our students Sean Ling Wei Tsi, Kristel Tey Hui Shi, Ng Wei Jian and Poon Jun Boon – all BBA Honours Year 4 – who placed 3rd at the case competition organized by Ivey Business School of the University of Western Ontario.  They were joint winners with Northeastern University.


From left: Kristel, Jun Boon, Sean and Wei Jian with the three judges.

The NUS team, led by Assistant Professor Vishal Narayan of Marketing, faced 11 other teams, including teams from Hong Kong, the United States, Germany, Hungary and New Zealand.

Sean says: “The judges were pleased with our identification of key issues and the storyboarding which wove the presentation into a very memorable tale. They particularly enjoyed our confidence in the handling of the Q&A and noted that teamwork was particularly evident.”

In its twenty-seventh year, the competition is a well-established tradition at Ivey, and is managed mainly by its own students. As such, the organisers have built into the programme the opportunity for participants to fully experience the complete Ivey lifestyle through a wide range of curricular activities hosted by their undergraduates.

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