NUS BBA 22 June 2016

Undergrads win case competition in Hong Kong

Congratulations to our BBA students who have won the HSBC/HKU Asia Pacific Business Case Competition 2016.

Ahamed Marzouq (BBA Year 2), Du Yan (BAC Year 2), Joel Goh Zongwei (BBA Year 4) and Sharyn Poerwanto (BBA Year 2) defeated 23 university teams from 19 countries to snag the top prize for NUS. Associate Professor Lau Geok Theng was the faculty adviser.

hsbc hku

From left: Marzouq, Sharyn, Joel and Du Yan

The team had to go through four rounds of competition, analysing cases involving organisations such as Gravity Payments, Volkswagen, Zuji and UNIQLO. The biggest challenge was the case format – teams had only two and a half hours to analyse each case.

They also had to present using transparencies on a overhead projector, a technology they struggled with as they were more familiar with digital visualisers. The solution? Practice, practice and more practice.

The result: They edged out the competition with their innovative ideas, including a “VR UNIQLO Format Store” where consumers could walk in and make purchases by scanning the products on their mobile phones and have it delivered to their homes within a few days.