NUS BBA 17 November 2017

Students get creative for class presentations

From baking edible cups made from cookies to giving hair washes, our creative students made their recommendations stand out at the final project presentations of their modules.

We joined Adjunct Senior Lecturer Regina Yeo and Adjunct Lecturer Janet Liau (both from Department of Marketing) as they graded their students on the originality and feasibility of the proposals.

After more than 10 weeks of learning, November is the time where students apply the theories and techniques they have learned and put them into their final presentations.

They presented results from their research and surveys, proposed store and digital strategies and gave their recommendations on how to market products better.

While they praised their students for their insights, the lecturers encouraged their students to leverage their presentation research topics to broaden and improve their critical thinking skills.

Crazy hair? Students from the Principles of Marketing module during a presentation on marketing a hair shampoo product


A team in the Principles of Marketing module present their findings to their peers

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