ACSEP 03 October 2014

Philanthropic Psychology

Prof Jen Shang from Plymouth Business School and Lilly Family School of Philanthropy, Indiana University, conducted the 2014 ACSEP Philanthropy Seminar titled Philanthropic Psychology. People often have complex motives for giving. The new academic discipline of philanthropic psychology draws on theories from psychology to generate practical ideas that fundraisers can integrate into their professional lives. Prof Shang used evidence from field experiments to help the audience understand the “whys” in giving and how to enhance the donor experience. The seminar was moderated by Ms Jane Binks and joined by panelists comprising Mr Keith Chua and Mr Chew Kheng Chuan.