NUS BBA year two Wee Wei Xin Bentley is the Director for Corporate Liaison for this year’s NUS-SP Group Case Competition. He discusses his experience in participating in overseas case competitions, and the lessons he’s picked up.
A typical university student’s experience will include lectures, tutorials, perhaps living in a school hostel, and possibly securing a spot in an overseas exchange programme.
I never imagined my experience would include travelling to various cities to represent National University of Singapore (NUS) Business School as an international case competitor.
Besides the skills required to be part of a presenting team, listening to my seniors share in a workshop the cities they visited really piqued my interest to secure a spot in the NUS Case Consulting Group.
In the past year, I have participated in two international case competitions in Norway and Hong Kong. I believe these out-of-classroom opportunities are truly beneficial to a student’s personal and professional development beyond being able to meet peers from across the globe.
Case competitions are typically structured in a 24-hour format – where teams of four are presented with real-life business problems and are expected to deliver a comprehensive analysis and present applicable recommendations for the assigned company.
Case studies are often based on actual organisations that are partners of the case competition. To add to the pressure, the company’s management team is usually part of the judging panel assessing your team’s performance and solutions.
As a new participant, this ‘brutal’ format is what taught me a number of valuable life skills.