Biz Sch News 02 March 2015

Prof Ho Teck Hua Appointed NUS Deputy President

ho-teck-hua NUSProfessor Ho Teck Hua has been appointed Deputy President (Research and Technology) at NUS. Beginning 1 June, 2015, he will take over from Professor Barry Halliwell, who served in the role since 2006.

Prof Ho started his academic career at NUS in 1988, and life has come to a full circle for the prominent behavioural scientist who moves back to Singapore after living in the US for more than two decades.

“It was a difficult decision (to move back), but I believe that NUS will achieve greater heights under the current leadership, so I am very excited to join the leadership team, and also to serve Singapore,” he said in an interview with The Straits Times.

Prof Ho holds a Bachelor of Science with First Class Honours in Electrical Engineering (1985) as well as a Master of Science in Computer and Information Sciences (1989) from NUS. He has also received a Master of Arts (1991) and a PhD (1993) in Decision Sciences from The Wharton School, University of Pennsylvania.


Photo Credit: UC Berkeley

Prof Ho remained an adjunct professor at NUS from 1997, during his time in the US.  He earned his tenure at Wharton in 1999 and went on to teach as an Assistant Professor of Operations and Technology Management at the UCLA Anderson School of Management from 1994-1997.

In 2012, he took on the concurrent appointment of Director, Global Asia Institute, at NUS. He is currently serving as the Director of Centre for Behavioural Economics at NUS Business School.

Prof Ho is the William Halford Jr Family Professor of Marketing and Director, Asia Business Centre at the Haas School of Business at the University of California, Berkeley. He has been a chaired professor at UC Berkeley’s Haas School of Business since 2002 and has taught PhD and MBA students, as well as undergraduates.

Ho Teck Hua

Photo credit: UC Berkeley

“My vision is to have students leave the class with the ability to think strategically and with the practical tools they need for their future careers. I also want to make learning fun so that students love the subject and see its relevance in practice. To achieve these goals, I design the class such that it consists of interactive lectures, company case studies, computer role-playing simulations, in-class experiments, and outside guest speakers,” he wrote about his teaching philosophy at Haas School of Business, where he taught Pricing Policy to MBA students.  “My experiences of teaching have been very gratifying as I learn a lot too, from my students. I find that what I put in – my time in and out of class, energy, enthusiasm, and research – is what I get out of my students. I enjoy making a difference in their lives.”

Prof Ho has won the Earl F Cheit Award for Excellence in Teaching in 2004, 2005, and 2006, and was awarded the prestigious Berkeley Distinguished Teaching Award in 2010. He received the Williamson Award, the Haas School’s highest faculty award, in February 2015. The award, which is named in honour of Oliver Williamson, the 2009 Nobel Laureate in Economic Sciences, celebrates honourees who best reflect the character and integrity associated with Williamson’s scholarly work and legacy.

An accomplished researcher, Prof Ho has also published in refereed journals, in both the areas of economics, management science, and marketing. His research interests include behavioural economics, management science, and marketing.

We are indeed honoured to have him in our community and wish him all the very best for his new role!