A new champion was crowned at the finals of NUS Cerebration 2014 held on 12 November at the NUS Guild House. The grand prize of S$10,000 went to MBA students from School of Business Management, NMIMS Mumbai (NMIMS), consisting of Aman Jain, Anisha Mukhija and Prince Jain. Teams from Anderson School of Management, Kenan-Flagler Business School and Tuck School of Business joined the NMIMS team in the Grand Final.
The winning team impressed the judges with their proposal for devising the most feasible and convincing business strategy for a Singapore-based interior furnishing company whose business has not been performing as well in India as it has in other Asian markets. The judges were impressed by the thorough research and comprehensive proposal, which included strategies for the premium market, cross-selling and social media engagement.
“It was fantastic to take part in the finals of Cerebration 2014 in Singapore and see the excellent and innovative ideas of the other teams. Despite the pressures, challenges and disagreements we faced leading up to this stage of the competition, it has definitely been an experience that stretched our ability to work as a team, and that is something that will come in useful in the course of our careers,” said Ms Anisha Mukhija from NMIMS.
Organised entirely by our MBA students, the event attracted entries from 601 teams from 150 business schools in 34 countries. Now into its 10th year, the annual NUS Cerebration has seen many changes, including how case requirements have evolved to keep pace with industry developments. This year, participants were tasked to address the transformation of the global economy and rapid digitisation of business and consumer lifestyles – real challenges faced by sponsors Daimler Financial Services and SPRING Singapore.
“NUS Business School is proud to host the world’s largest student-organised MBA case competition and be a global platform for the exchange of knowledge and ideas, in line with our vision to be Asia’s leading business school,” says Associate Professor Susanna Leong, Vice Dean of Graduate Studies, NUS Business School.
For the organisers, it has been a fulfilling journey with unforgettable memories of camaraderie among fellow organisers and students from all over the world. Remarked Mr Amrit Dureja, leader of the Cerebration 2014 organising team and NUS MBA student: “It has been an opportunity we are all thankful for, and an honour to be part of the organising team for the 10th edition of Cerebration. I look forward to seeing future cohorts of NUS MBA students benefit from this enriching experience, just as we have.”