NUS BBA
27 December 2019

Discovering China on a student exchange

By Yeo Rae-Nyse China has always intrigued me. Growing up, I enjoyed learning the language. I read, write and speak it fluently enough to teach…
Biz Alumni   20 December 2019
Into the future: Transforming a family business
Woon Tien Yuan (BBA 2012), who is Director of Killiney Kopitiam, has an important responsibility: Guide his family business, a sprawling coffee shop empire built by his father and three uncles, into the future. He shared with Outside-In what it is like for Bizaders to work in a family business…
NUS BBA   12 December 2019
An experience of a lifetime- undergraduate students work with Top 50 SMEs in Singapore
Each year students assist CEOs and decision makers of top 50 SMEs to understand and study their business models, value propositions and business operations. Through this “Enterprise 50” (E50) educational project, the students work in small groups under the guidance of a professor to propose solutions to business challenges. The…
NUS BBA   22 November 2019
Meet the CEO
It is presentation time and sitting in front of you are IBM’s senior leaders, including the CEO and Chairman of IBM Asia Pacific. No pressure. Welcome to Management and Organisation 4314: Consulting to Management class. Taken mostly by final-year students, the class invites real-world business leaders to judge the students’…
NUS BBA   20 November 2019
A refreshing MINT for marketing
It all started two years ago when four Year 4 Business School students decided to form a marketing interest group. Named NUS Marketing Interactive (NUS MINT for short), the group has grown from 12 founding members to 21 people today. From organising panel discussions to delivering social media campaigns for…
Biz Sch News   03 October 2019
Experience matters in retail
The consumer experience can make or break a brand especially when competition intensifies, according to Andrew Au, Executive Director, Asia-Pacific, Eight Inc. Andrew was speaking at the latest edition of the Asian Business Series where leaders are invited share their industry insights.  He talked about “The Return on Experience,” and…
Biz Alumni   16 September 2019
From student to specialty coffee shop owner
The Coffee Roaster’s co-founder and Managing Director Ang Swee Heng (BBA 2017) made waves when he was featured in The Straits Times. Together with his mother, the duo learned to make coffee from the Internet, started The Coffee Roaster at a small shop in Tanjong Pagar in 2014, and moved…
NUS BBA   04 September 2019
Standing Out in the Corporate World: A Dialogue with Kimberly Clark’s Asia Pacific President
Year 4 undergraduate Ganesh Muthupalani, shares more about an exclusive dialogue session his fellow NUS BBAs and he had with Kimberly Clark’s APAC President. A few minutes in and Mr. Achal Agarwal said “I knew how to unlock China, that was my differentiator.” That was when I knew this calm…
Biz Alumni   13 August 2019
Measuring Samsui’s social impact
A team of recent graduates clinched the annual Outstanding Undergraduate Research Prize for their final year project Samsui: Social Return on Investment. Samsui is a social enterprise subsidiary of Soup Restaurant which provides meals to nursing homes.  The management team was looking for better ways to measure their social impact.…
Biz Alumni   30 July 2019
From Marketing 101 to digital marketing consultant
NUS BBA alumnus Benedict Yeo (Class of 2014) currently runs his own digital agency Addpetizer. Celebrating the company’s third anniversary this year, Benedict looks back at his journey since graduating from NUS Business School, with Outside-in. I discovered my passion for entrepreneurship and marketing during my NUS days. There were…